Exhibition planners are the "master designers" of exhibition activities (such as exhibitions, forums, expositions product launches, festivals, etc.), responsible for the full process planning from the initial creative conception to the implementation of the project. Through systematic planning, they ensure that the goals the exhibition activities are clear, the process is smooth, and the results meet the standards, and are the core driving force for the success of the exhibition project.

Main job

- Project positioning and theme planning: Determine the core positioning of the exhibition based on market demand, customer goals (such as brand promotion, product sales, industry exchanges,.) and industry trends, design unique theme concepts (including names, slogans, visual style directions), and clarify the core value and differentiated highlights of the activity.

 Process and content planning: Develop a detailed activity process, covering all stages of the project cycle, such as pre-event preparation (business development, guest invitations, publicity and promotion) on-site execution (opening ceremony, forum sessions, interactive experiences, exhibition area management), and post-event wrap-up (customer follow-up, results summary). core content, such as forum topics, product category, interactive session design, etc., to ensure that the content matches the theme.

- Resource integration and execution plan: Integ resources such as venues (exhibition halls, hotels, outdoor venues, etc.), suppliers (construction contractors, equipment rental, catering services, etc.), and partners (, industry associations, sponsors), develop feasible execution plans, including budget preparation (cost control and revenue estimation), personnel division of labor, emergency plans, etc., to ensure coordination of all links.

- Business development and publicity and promotion: For commercial exhibitions or events, develop business development (attracting sponsors), business exhibition (inviting exhib) strategies, and design cooperation plans; plan publicity and promotion plans, expand the influence of the event through online (social media, industry websites, short videos), offline (post, industry conferences) and other channels, and attract target audiences (audiences, participants).

- On-site coordination and effect control: Responsible for overall coordination on- during the event, supervise the progress of each link execution, and promptly solve unexpected problems (such as crowd congestion, equipment failure, guest changes, etc.); track the event in real time (such as the number of participants, interaction heat, media exposure), adjust strategies according to the actual situation, and ensure the achievement of goals.

Coreency requirements

- Strategic planning ability: Be able to position the value of the exhibition accurately based on market and customer needs, design competitive themes and plans.

- Resource integration: Good at connecting with various suppliers and partners, efficiently integrate venues, funds, connections and other resources, balance costs and effects.

- Detail control ability: Sensitive to such as process nodes, personnel division of labor, risk points, etc., able to develop a meticulous execution plan to avoid omissions.

- Communication and coordination ability Need to communicate with customers, teams, suppliers, government departments and other parties, clearly convey needs, and coordinate interests.

- Innovation and adaptability: Be able to propose creative (such as immersive experience, digital interaction) based on industry trends, and quickly adjust plans in the face of unexpected situations

Career Direction

- Exhibition Company: Dominate the overall planning and execution of commercial exhibitions, industry forums, and other projects.

- Exhibition Venue: Responsible for the planning and operation of in-house brand activities or cooperative projects within the venue.

- Corporate Marketing/Public Relations Department: corporate self-organized events such as new product launches, customer appreciation dinners, and brand roadshows.

- Government/Industry Associations: Participate in the planning organization of large-scale activities such as city festivals, industry summits, and public welfare exhibitions.

Exhibition planners are the "brains" of exhibition activities, with work spanning the entire project cycle. They need both macro strategic thinking and meticulous implementation skills, directly determining the attractiveness, influence, and ultimate effect of exhibition activities, and are core force driving the professional development of the exhibition industry.