An exhibition marketing specialist is a professional talent responsible for the market promotion, customer development, and value conversion of projects (such as trade shows, industry forums, brand launches, etc.). By formulating marketing strategies and integrating promotion resources, they attract the participation of key groups such asitors, sponsors, and audiences, ultimately achieving the commercial goals or enhancing the influence of the exhibition project.

Main Job Responsibilities:

- Target Audience Analysis and Formulation: Accurately position the core audience of the exhibition (exhibitors, sponsors, professional visitors, general visitors, etc.), analyze their demand pain points ( as exhibitors' brand exposure needs, visitors' information acquisition needs), formulate targeted marketing plans, and clarify the focus of promotion and the path of conversion.

- Business and Cooperation Expansion: For exhibitors, design exhibition rights packages (such as booth specifications, publicity exposure, activity participation opportunities, etc.), and complete the task of development through methods such as telephone invitations, visits and negotiations, and industry resource docking; for sponsors, plan different levels of sponsorship plans (such as naming, co-organizing thanking, etc.), explore the value of cooperation (such as brand interaction, customer sharing), and reach a sponsorship cooperation.

- Publicity and Promotion and Channel: Develop a full-channel promotion plan, spread exhibition information online through industry websites, social media (WeChat, Weibo, TikTok, etc.), email marketing KOL cooperation, etc.; touch the target group offline through industry exhibitions, association cooperation, and ground operations; design publicity materials (posters, promotional videos, invitations, etc), highlight the highlights of the exhibition (such as authoritative guests, exclusive resources, interactive experience), and enhance the project's attractiveness.

- Customer Relationship Maintenance Conversion: Establish customer files, track potential customer intentions, and resolve doubts (such as exhibition costs, effect assurance) through one-to-one communication, promoting contract conversion provide follow-up services for cooperative customers (such as exhibition guides, publicity support), enhance satisfaction, and promote repeat purchases or word-of-mouth dissemination.

- Tracking and Strategy Optimization: Monitor marketing data (such as business development/exhibition progress, publicity exposure, customer conversion rate, etc.), analyze channel effects and audience feedback, marketing strategies in time (such as optimizing promotion content, focusing on efficient channels), and ensure the achievement of marketing goals.

Core Competency Requirements:

- Marketight: Able to keenly capture industry trends and changes in customer demand, accurately position the market value of the exhibition, and design attractive marketing points.

- Communication and Neg: Good at communicating with different types of customers (enterprises, associations, individuals), clearly convey the value of the exhibition, and efficiently reach cooperation agreements.

- Resource: Able to integrate resources such as media, industry associations, and partners, build a diversified promotion channel, and expand the influence of the exhibition.

- Data Analysis: the marketing effect through data, find problems and optimize strategies to improve conversion efficiency.

- Stress Resistance and Goal Orientation: Faced with the pressure of business development/exhibition, develop feasible plans and execute them efficiently to ensure the completion of goals.

Career Direction

- Exhibition Company/Exhibition Institution: Responsible for the business development and marketing promotion of commercial exhibitions and industry sum.

- Exhibition Venue: Participate in the marketing planning and customer development of the venue's own brand activities.

- Industry Association/Chamber of Commerce: organizing industry-specific exhibition activities, responsible for promotion and participant recruitment.

- Corporate Marketing Department: For self-organized corporate exhibition activities (such as dealer conventions, user festivals) responsible for internal and external marketing promotion.

An exhibition marketing specialist is the "bridge" of an exhibition project, connecting the project with the market and also connecting the supply (exhibitors, sponsors) with the demand side (audience, participants). Their work directly affects the participation, commercial value, and sustainability of the exhibition, and is of the core driving forces of exhibition operation.