A brand evaluator is a professional who specializes in assessing the value of brands. Here is a specific introduction:
- Main job: Use scientific methods and models to consider factors such as brand recognition, reputation, loyalty, and market share. Through market research, financial analysis, and other means, collect relevant data to provide precise brand value assessment reports for business mergers and acquisitions, brand transactions, and marketing strategy formulation. It is also necessary to pay attention to industry dynamics and market changes, regularly and evaluate brand value, and provide decision-making basis for the long-term development of brands.
- Required knowledge and skills: You need to master knowledge such as market, financial analysis, consumer psychology, and be familiar with brand value assessment theory and methods, such as the Interbrand brand value assessment method and the BrandZ assessment model. At the time, you need to have good data analysis and communication skills to accurately process data and clearly explain the assessment results.
- Career development prospects: With the intensification of market, enterprises increasingly value brand value, and there is a high demand for brand evaluators in brand strategy planning and brand asset transactions. Moreover, when it comes to brand-related in investment and finance, there is also a demand for professionals in this field, and the employment prospects are broad.
- Registration-related information: Generally, it is required comply with laws and regulations, be at least 18 years old, have a high school education or above, and have been engaged in related work for more than 2 years registration. If you have a college degree or above, you can directly register for the exam. Currently, the national vocational skill level certificate cannot be applied for by individuals, and need to register for the exam through a third-party institution. The exam is divided into theory and practical operation, both of which are 100 points, and a score 60 or above is considered to have passed.
