A brand planning and management specialist is a professional responsible for the overall strategic planning, image shaping, and operational management of a brand. strive to enhance brand value, strengthen market competitiveness, and promote sustainable brand development through systematic planning.

Main Job Responsibilities:

- Formulate Brand Strategy: Develop positioning, development direction, and medium to long-term goals based on market conditions, industry trends, and corporate resources.

- Shape Brand Image: Design brand visual identity systems ( as logos, packaging, etc.), distill the core values and cultural connotations of the brand, and build a unified brand communication image.

- Plan Brand Promotion: integrated marketing plans online and offline, including advertising placement, public relations activities, content marketing, etc., to enhance brand awareness and reputation.

- Manage Brand Assets: brand market performance, maintain brand reputation, handle brand crises, optimize brand structure, and achieve brand asset preservation and appreciation.

- Coordinate Internal Resources: Link up with departments such product, sales, and market to ensure effective implementation of brand strategies in all aspects, maintaining consistency in brand image.

Required Skills and Qualities:

- Possess insights: Accurately analyze consumer demand and competitive landscape to provide a basis for brand decisions.

- Have strategic thinking: Plan the brand's development path from a global, balancing short-term benefits with long-term value.

- Be good at creative planning: Propose unique brand communication points and marketing plans to enhance brand appeal.

- project management capabilities: Efficiently promote brand planning projects, coordinate resources from all parties to achieve goals.

- Have good communication and expression skills: Clearly convey brand concepts, and for support from inside and outside.

A brand planning and management specialist is the "steersman" of brand development. Through professional planning and management, they help brands establish differentiated advantage in the market, achieving a transition from brand recognition to brand loyalty.