Etiquette trainers/coaches are professionals who specialize in etiquette education, image management, and social literacy improvement aiming to help individuals or organizations master appropriate behaviors that conform to social norms, international conventions, and the requirements of specific occasions, thereby enhancing personal cultivation, professional competitiveness, and corporate.  

 

   

1. Core responsibilities of an etiquette trainer  

1. Knowledge transfer  

    Teach norms of business etiquette, government etiquette social etiquette, service etiquette, international etiquette, etc., in different scenarios.  

    Explain details such as deportment (standing posture, sitting posture gestures), dress code (professional image), speech (honorifics, communication skills), etc.  

 

2. Behavior training  

    Correct bad habits cultivate appropriate behavior through situational simulation and role-playing.  

    Guide practical skills such as table manners, meeting etiquette, reception etiquette, etc.  

3. Cultural adaptation  

    Provide customized etiquette solutions for different industries (e.g., finance, medical, aviation, hotels, etc.).  

Analyze cross-cultural differences in etiquette (e.g., comparison of Chinese and Western business etiquette).  

 

4. Image management  

    Prov suggestions for personal/corporate image shaping, including dress matching, makeup management, non-verbal communication (smile, eye contact), etc.  

 

5. and assessment  

    Design assessment standards and issue etiquette training certificates (such as international etiquette consultant certification).  

 

   

 

2. Scenarios whereiquette trainers are applicable  

 Corporate training: Enhance employees' professional literacy and optimize customer service (e.g., banking, hotels, aviation).  

 Government institutions Foreign affairs protocol, civil servant etiquette training.  

 Education field: Youth etiquette education, college students' professional etiquette courses.  

 Personal growth: High-end circles, entrepreneur image management.  

 

   

 

3. Core competencies of an excellent etiquette trainer  

✔ Professional knowledge: Familiar with domestic and foreign et standards (e.g., "International Business Etiquette", "Book of Rites").  

✔ Teaching skills: Proficient in interactive teaching and can teach based on their aptitudes.  

✔ Industry experience: Have practical backgrounds in high-end business, foreign affairs reception, etc.  

✔ Cultural sensitivity: Understand the tab of etiquette in different countries/regions (e.g., Middle East, Europe and America, East Asia).  

 

   

 

4. How to become etiquette trainer?  

1. Obtain qualifications: Such as ACI International Etiquette Trainer, ACIC International Etiquette Trainer, etc.  

2. experience: Start from corporate in-house training, salon lectures, and gradually expand your client base.  

3. Build your personal brand: Share etiquette knowledge through social media and establish industry influence.  

 

   

 

5. Summary  

Etiquette trainers are not only "teachers of behavioral norms" but also enablers of social. In an era that values both globalization and specialization, etiquette literacy has become a symbol of "soft power" for individuals and enterprises