New retail operations management professionals generally refer to chain operations management professionals. In February 2020, "chain operations management" officially became a new profession and were included in the national occupational classification directory. Here is a specific introduction:

- Occupational definition: Apply chain operations management tools related technologies to engage in business positioning, category management, marketing planning, customer service, visual marketing, etc., and be responsible for the operation and management of the store.

 Main work tasks: This includes designing the chain system, clarifying the responsibilities and powers of the headquarters and stores; analyzing the operating data of the stores, formulating operating goals plans; researching the characteristics of the business circle, expanding new stores; being responsible for the purchase, sale, and storage of goods, and planning promotional activities; designing the flow of store, being responsible for layout planning and product display; designing the service system of the store, training and motivating frontline sales staff; maintaining the external relations of the store, related affairs; controlling the daily operation of the store, evaluating and optimizing the store's performance; being responsible for the safety management of goods, etc.

- Career development path In large chain enterprises, employees can receive more systematic training, and the salary treatment is also relatively high. An outstanding chain operations management professional who can continuously deepen their professional field and improve their abilities and accumulate social capital can develop towards higher-level management positions.

- Market demand: According to the calculation of the Ministry of Human Resources and Social Security in 021, the market demand for chain operations management personnel in China in the next five years will exceed 1 million. The annual demand for composite talents in chain enterprises is 50 people, and the annual demand for talents in basic positions is about 430 people, with a large talent gap.

- Salary level: Through the survey of 43,790 graduates of chain operations management specialty, the average monthly salary is 6,142 yuan, including an average monthly salary of ,056 yuan for fresh graduates, 4,689 yuan for 0-2 years, 7,363 yuan for 35 years, 8,413 yuan for 6-7 years, and 15,021 yuan for 8-10 years