An online store planner is a professional responsible for the overall planning, design, operation, and marketing development of an online store. Here is a introduction about them:

- Main responsibilities: To formulate the overall planning and development strategy of the online store, design the page layout of the online store to enhance user experience brand image, be responsible for the daily operation work such as product listing, formulate marketing strategies including SEO, SEM, and analyze the operation data of the online store, evaluate the marketing, and propose improvement suggestions.

- Skills required: Basic capabilities of market analysis and data mining are required. Familiar with the commodity management process, master the knowledge of online store operation, understand the platform rules and marketing methods, and at the same time, have good communication skills, teamwork ability, and problem-solving ability.

- prospects: With the rapid development of the e-commerce industry, the market demand for online store planners is increasing, and the employment prospects are broad. Practitioners can work in enterprises and institutions to engage in online store training, consulting, and other work, or they can open personal studios to provide personalized services for customers