A sports marketing manager is a professional responsible for the commercial promotion and brand marketing of events, mainly through the formulation and execution of plans to enhance the event's popularity, commercial value, and influence. Here is a specific introduction:

Main Job Responsibilities

- Market Analysis and Strategy Formulation Research market trends, competitors, and target audiences, determine the marketing goals for the event, formulate brand positioning and communication strategies, such as choosing advertising, public relations, and other channels.

- Business Development and Cooperation: Identify opportunities for event sponsorship and naming rights, negotiate with brands, and sign cooperation agreements. Analyze the commercial value of the, establish a sponsorship system, and customize rights and interests plans for sponsors.

- Customer Relationship Management: Maintain cooperative relationships with brand marketing departments, event organizers, etc., marketing strategies for target industries, promote cooperation conversion, and ensure the execution of sponsor rights and interests.

- Event Promotion Implementation: Plan and execute online and offline marketing activities, responsible the creation of event publicity content, operate media platforms, integrate media resources, and enhance the event's exposure.

- Effect Evaluation and Optimization: Monitor the effects of cooperation analyze marketing data, evaluate the return on investment (ROI), adjust strategies according to the results, and provide experience for subsequent event marketing.

Required Skills and Qualities

- Professional Knowledge: Possess a solid theoretical knowledge of marketing, understand the event operation process, and be familiar with the characteristics and rules of the events being marketed.

- and Techniques: Have strong market insights and data analysis capabilities, be good at business negotiations, be able to write high-quality marketing plans and publicity copy, and have good communication coordination skills to integrate internal and external resources.

- Professional Ethics: Have innovative thinking and can propose novel marketing ideas, pay attention to details in the work, have a strong sense responsibility and stress resistance, and can deal with various challenges in the process of event marketing.