Cn / En
ACIC CHINA
Certification Project
Automobile Marketing Specialist

Automobile marketing professionals are specialists focused on market research, sales strategy formulation, and brand promotion related to the automotive industry. Here a specific introduction:

 

- Occupational Definition: Engaged in the sales, trade, and service of automobiles, responsible for automotive market research, analysis, and competitive research providing consulting for corporate production and management decisions, and carrying out marketing planning and brand market promotion for automotive products.

- Main Responsibilities: Responsible for automotive market research, analyzing demand and competitor information; formulate and execute sales strategies, develop customers, and increase automobile sales; carry out brand promotion, improve brand awareness and reputation; manage customer relationships, and customer satisfaction and loyalty.

- Occupational Grade and Application Conditions: Generally divided into assistant, intermediate, and senior levels. Assistant Automobile Marketing Professionals require a bachelor's degree higher or equivalent academic qualifications for current or prospective students; intermediate requirements have passed the assistant level qualification certification and have been engaged in related work for more than one year; senior requirements passed the Automobile Marketing Professional qualification certification or obtained intermediate or senior technical titles and have been engaged in related work for more than three years, etc. Specific details can be referred to relevant application documents.

- Main Courses: Including basic courses such as political theory, university English, and sports, as well as professional courses such as automotive structure, market survey prediction, basic knowledge of automobile marketing, practical knowledge of automobile marketing, management and marketing of automobile accessories, and related training sessions.

- Employment Direction: Mainly work in sales companies, 4S stores, automobile manufacturing enterprises, and automobile financial institutions, etc., and can engage in automobile sales, parts sales, after-sales service, enterprise management, etc.

- Salary Treatment: Generally, it is a base salary plus commission. The base salary is usually between 1,000 and 2,00 yuan. The more expensive and popular cars have higher commissions. The income gap between the off-season and the peak season is large.

- Career Prospects: the development of the automotive industry, especially the rise of new energy vehicles, the market has a high demand for automobile marketing professionals who can explain new technologies and apply new marketing methodssuch as short video marketing). There are many employment opportunities.

Consult
Tel 400-809-1233
Query
Follow

Scan WeChat