A marketing planner is a professional who designs and plans marketing strategies and tactics through market research, analysis, and the application innovative thinking and professional knowledge, and supervises and advances the implementation of marketing plans to achieve the company's marketing goals. Here is a specific introduction:

Main Job Respons:

- Market Analysis and Research: Analyze market size, consumer demand, etc., monitor market dynamics, conduct consumer surveys, and provide data support for the formulation marketing strategies.

- Develop Marketing Plans: Develop marketing strategies that meet the company's positioning and goals, determine target markets and consumer groups, set sales targets, develop product pricing promotion, and channel strategies, and evaluate and optimize plans based on market feedback.

- Promote Brand Building: Plan and promote the company's brand image, carry out brand activities, formulate brand positioning and differentiation strategies, and monitor brand reputation.

- Assist in Sales Work: Cooperate with the sales team to develop sales plans, provide sales support training, track sales data, and assist in customer relationship management and market expansion.

- Cross-department Collaboration: Collaborate with departments such as product, marketing promotion, finance and customer service to ensure the smooth progress of marketing activities.

Required Skills and Qualities:

- Market Analysis Capability: Deeply study market dynamics, competitors, consumer needs to provide a basis for planning.

- Innovation Capability: Create novel marketing ideas and strategies to attract target customers.

- Copywriting Capability: Write attractive copy, slogans, etc., to enhance brand communication effectiveness.

- Communication and Coordination Capability: Effectively communicate with team members, customers, and partners to ensure smooth implementation of planning schemes.

- Project Management Capability: Arrange the progress, resources, and budget of the planning project reasonably to ensure the project is completed on time.

Career Development Prospects:

- Employment Direction: Can be employed in many industries such as advertising, internet, real estate, finance, etc., such as planning in the internet industry, property promotion planning in the real estate industry, etc.

- Promotion Path: Usually start as a junior planner, gradually advance to a planning supervisor, manager, and ultimately can be promoted to a middle or senior management position such as marketing director or brand director. With rich experience and connections, you can also start your own planning consulting.

Salary Level:

- The annual salary range for junior market planners is generally 80,000-150,000 y, intermediate market planners have an annual salary of 150,000-300,000 yuan, and senior market planners can earn an annual of up to 300,000-500,000 yuan, and usually also enjoy benefits such as year-end bonuses and performance bonuses