A brand designer is a professional who specializes in shaping and enhancing brand image. Through visual design, creative strategies, and other means, they brands establish a unique recognition and influence in the market.

Core work content:

- Brand visual identity system (VI) design: This includes the basic design of logos color systems, font standards, and graphic elements to ensure the consistency of the brand's visual identity.

- Brand image extension design: The application of core visual elements to various, such as packaging, promotional posters, website interfaces, and offline store decoration, to strengthen the brand's presence.

- Participation in brand strategy: Based on market research brand positioning, propose design directions that match the brand's tone, so that visual communication aligns with the brand's philosophy and the needs of its target audience.

- upgrade and optimization: According to market changes and brand development, adjust the existing brand image to maintain the brand's freshness and competitiveness.

Required abilities:

 Solid design skills: Proficient in design software (such as the Adobe series), with good aesthetics and composition skills.

- Brand thinking: Understand the business logic behind the brand can transform abstract brand values into concrete visual symbols.

- Communication and collaboration skills: Communicate with clients, marketing teams, and others to ensure that design plans meet requirements and are implemented.

In short, a brand designer is like the "image makeup artist" of a brand, leaving a deep and unique impression of the brand in the hearts of consumers professional design.