A franchise manager is a professional who applies franchise management tools and related techniques to perform tasks such as format positioning, category management, and marketing, and is responsible for the operational business management of stores. Here is a specific introduction:

- Main work tasks: Design the franchise system, clarify the responsibilities and powers the headquarters and stores; analyze operational data, formulate and implement operational goals and plans; research the business circle, expand new stores, and adjust the format and category structure; be for the purchase, sale, and storage of goods, and plan promotional activities; design the store's flow and display; build a service system, train and motivate employees; maintain relations of the store, handle related affairs; control daily operations, and evaluate and optimize performance; be responsible for the safety management of goods, and organize safety inspections.

-ocational skill levels: It is divided into four levels, namely, Level 4/Junior worker, Level 3/Skilled worker, Level 2/Techn, and Level 1/Senior technician.

- Characteristics of vocational abilities: It is necessary to have certain organizational abilities, coordination abilities, information and digital technology abilities, innovation abilities, and decision-making abilities.

- Employment fields: It is mainly concentrated in the headquarters of chain enterprises, distribution centers of chain enterprises, and management of chain stores, covering industries such as supermarkets, department stores, hotels, catering, beauty, and hairdressing.

- Career prospects: In 2020, managers officially became a new profession and were included in the National Occupational Classification Directory. The Ministry of Human Resources and Social Security estimated in 2021 that the market demand chain management personnel in China in the next five years will exceed 1 million, with broad employment prospects and a relatively considerable salary level