E-commerce store designers are professions that have emerged with the development of e-commerce, mainly engaged in visual design work such as online decoration. Here is a detailed introduction about them:
- Job content: Responsible for the overall beautification of the online store, including homepage decoration, style positioning, and visual unity; perform retouching on product main images, layout of detailed pages, etc., to improve the conversion rate; produce marketing materials such as activity posters, banner images etc., to coordinate with promotional activities; some also need to understand simple HTML/CSS codes, which are used for decoration template adjustments or dynamic effect implementation.
- Skills requirements Proficient in design software such as Photoshop and Illustrator, have good color matching and layout capabilities, understand e-commerce design specifications and user shopping psychology. At the same time be familiar with the image size specifications and format requirements of mainstream e-commerce platforms, have the thinking of visual marketing and conversion, and be able to improve click-through rates and conversion through design.
- Career development: E-commerce store designers can develop into e-commerce template designers, VI visual designers, etc., and if they have relevant skills they can also transform into e-commerce planners.
- Salary treatment: The monthly salary of junior e-commerce store designers is usually between 4000-600 yuan, and senior designers can earn more than 10000 yuan per month. The specific salary varies according to the region, experience, skill level and the size of the enterprise in which they are located.
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