An online store marketer typically refers to a professional who is responsible for the operation and promotion of online stores in the e-commerce field with job content, skill requirements, etc., similar to an internet marketer. Here is a specific introduction:

- Occupational definition: An online store marketer belongs the category of internet marketers. According to the "National Occupational Classification Standard", an internet marketer refers to a person who uses the interactivity and public credibility of the network carry out multi-platform marketing promotion of enterprise products on digital information platforms.

- Job content: This includes researching the target users of online stores, formulating marketing plans; selecting and planning marketing activities; building marketing scenarios, promoting products through live streaming, short videos, etc.; enhancing the influence of stores, promoting user purchases; handling orders and after-; analyzing sales data, optimizing marketing strategies, etc.

- Essential skills: Professional skills such as data analysis, content creation, social media operation, video production, etc. as well as comprehensive abilities such as communication coordination, teamwork, and project management are required.

- Career development: With the development of the e-commerce industry, the demand online store marketers continues to grow, with clear career development paths, and can be promoted to senior marketers, team managers, or brand marketing experts, with salaries linked to performance, with potential for growth.