Cn / En
ACIC CHINA
Certification Project
digital marketer

A digital marketer is a professional who uses internet tools and platforms to plan and execute online promotion activities. Here is a detailed introduction about them

 

 

 

Occupational Definition and Responsibilities

 

 

 

The main work of a digital marketer is to study the user positioning and operation mode of digital, select relevant products, design and plan marketing schemes, and promote products through live streaming or short videos in multiple platforms. At the same time, they collect and analyze sales data and optimization suggestions for enterprises or products.

 

 

 

Skill Requirements

 

 

 

Digital marketers need to master the basic theory of digital marketing, and be familiar knowledge such as market analysis and consumer behavior. At the same time, they need to have strong data analysis capabilities and be able to skillfully use digital marketing tools such as SEO,, and social media marketing.

 

 

 

 

 

Professional Development Prospects

 

 

 

With the rise of short video, live streaming with goods and network marketing industries, the market size of internet marketing is expanding, and the demand for digital marketers is increasing. Practitioners can continuously improve their skills and accumulate experience, and gradually to senior marketers, team managers, or brand marketing experts.

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