Visual Artist
Definition: A professional who uses visual languages such as lines, colors, light and shadow, composition, etc., with creativity and technology, to create visual works on flat, spatial or digital media, in order to convey information, express emotions or meet aesthetic/commercial needs.
The core their work revolves around "visual creative implementation and value transmission", with key features and directions as follows:
- Multi-disciplinary creative field: covering multiple sub-d, not a single profession. Common include graphic design (such as posters, brand logos), illustration design (such as picture books, commercial illustrations), digital art (such as original paintings, virtual scenes), spatial visual (such as exhibition layout, store visual), etc., need to master the corresponding tools (such as PS, AI, Bl) according to the field.
- Dual capability requirements: It is necessary to have "creative aesthetics" (such as color matching, style control), and to master "ical implementation" (such as software operation, printing/output specifications), such as commercial visual works that need to take into account aesthetics and clear transmission of brand information.
- Wide range of service scenarios: serving advertising, media, games, publishing, brands and other industries. For example, designing a brand visual system for a company, drawing character original for a game, creating book illustrations for a publisher, the core is to solve specific needs through visual works (such as attracting consumers, shaping brand image)
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